Shilpa Pawar

Boehringer Ingelheim - End-to-End Content Management Transformation

Discover how Boehringer Ingelheim transformed their content management system to enhance patient care through efficient delivery of personalized content, leveraging data analytics, automation, and modular content strategy.

Consumer Duty Project at the AA Insurance

This case study explores the comprehensive strategy and execution of the Consumer Duty project within the AA Motor Insurance.

BEAM Insurance

An overview of BEAM's launch by the AA, highlighting its strategy to penetrate the motor insurance market by targeting new customer segments through PCWs, and detailing the key milestones achieved.

Quote Me Happy - My Account Redesign - Enhancing User Experience

My Account section redesign for Quote Me Happy, focusing on user-centric design, streamlined processes, and personalized experiences to improve customer satisfaction and engagement.

The Importance of Market Research for Product Managers

Market research is a process of collecting, analysing and interpreting data to understand a company’s target market.

Definition of Done

The core element of Scrum is the continuous delivery of usable Done increments. But how do we know when an increment is ‘Done’? This is where Definition of Done comes in.

The 5 Whys

5 Whys is a simple yet powerful technique to get through the real or root cause of a problem by cutting out all its outward symptoms.

Feedback loops

Feedback loops is the process of collecting our customers feedback continuously and improving our product based on their suggestions and opinions. It is the fuel that improves your product and grows your revenue.

3 Amigos

The 3 Amigos is a kind of Agile workshop wherein a small group gets together to refine the user story. The key objective of this workshop is to make the story ready to get it on the iteration board.

A/B Testing

In simple words, A/B testing two different versions (A & B) of your website to understand and learn which one is more effective.

Product Backlog

When you work in a Scrum environment, you will maintain and prioritize a list of all individual work time in order to create, maintain or improve your product.

Why should Product Managers love data?

Product managers use data at every stage of the product development process - be it to understand early design ideas, customers needs and wants, or to gauge how the product is performing.

Product Manager and Stakeholders

One of the key responsibilities of a Product Manager is to manage stakeholders. So, who exactly is a stakeholder?

Why Product Managers should care Product Vision & Strategy?

As a Product Manager, creating a product vision and product strategy for your product is one of the hardest challenges.

What is a Product?

A product is a solution to a problem experienced by multiple people.Great products gel at the intersection of business, technology, and design.

Product Backlog Refinement

Product Backlog Refinement allows the Product Owner and the development team to analyse the backlog stories collaboratively before the actual work on them starts.

What is a product roadmap?

In simplest words, a product roadmap is a plan of action for how a product or solution will evolve over time. It’s used to outline future product functionality and when new features will be released.